A trend in Japanese fashion clothing
Japanese street fashion is usually associated with extreme looks, such as punk styles or Victorian sweetness, doll-like fashion known as Lolita (which has little to do with the western connotation of the name).
But another tendency of fashion, perhaps less known in the West, probably because it is less mad and more subdued, is the trend called Mori Girls (Forest Girls). In addition, another style to take note of is known as Yuru-Nachu (Relaxed Natural), because the Mori Look Girls and Yuru-Nachu look have elements that are similar, such as a fairly neutral color palette, earth And the use of natural materials.
Even though I've just become aware of these trends in fashion, and certainly not an expert, you might say that I became a fan of this kind of style long before I even realized them, as I naturally gravitated towards Similar colors and aesthetics on my own. As I have only recently become aware of these trends, I do not know much and will probably have some things wrong, but as I am falling in love with looks, I will do my best to share what I know about Their subject.
Anne of Green Gables if she'd live in forest
Probably the most equivalent look to the Yuru-Nachu appearance in the United States is the "granola" look, because both rely on nature and natural materials. And some of the girls Mori Look has aspects
of this. But the Mori Girls look is softer and romantic in style, and also tends to attract a little more inspiration from an enchanted, fairy tale forest kind of feel. These styles may also include flowers that is not often associated with granola appearance.
Whenever You Think of women like Anne of Green Gables mixed with a girl from a book of fairy tales for kids like Red Riding Hood who lives in the woods and you capture some of the essence of Mori Girls style.
The clothes for Mori Girls and Yuru-Nachu are usually loose and comfortable (unfortunately sometimes too tilted towards the rough side) and are in mild, natural and earthy shades. And incorporates layering, another common trend in many Japanese fashions.
A hybrid style can be seen is the Mori Gyaru (Gal) look, which could be said to be a most fashionable, fashion-conscious, flirtatious, girly take on Mori Girl look.
Creating the Appearance of Mori Girls
Two brands of clothing that characterize this style include Wonder Rocket (a name that does not evoke images of the type of clothing they offer) and SM2.
Westerners may find it hard to find places to buy some of the brands that are in the mori girl or the yuru-nachu style. But you can draw on those looks that you see mentioned in some of the blogs, websites and online shops dedicated to these styles, to look for similar looks. In fact, the store stores store is very much in line with these two Japanese styles. So keep your eye on the clothes in the color stories of these styles and the sweetness and the romantic part of the story as well. Another benefit of purchasing similar clothing in the West is that you are more likely to get a better fit (ie not too loose and frumpy).
Probably the best place to shop for clothes in the Mori Girls style is from second-hand shops and thrift stores. Many Japanese Mori girls shop at the savings stores themselves. But many stores will have pieces of clothing and accessories that fit into the Mori Girls look, Lace, crochet, natural colors, earth tones, dusty pastels, vintage items, and almost anything with a quaint, old-fashioned appeal are things to look at. Handmade items are part of Mori's lifestyle as well. The online store freepeople.com also has clothing that is in line with the aesthetic Mori Girls. But be sure to check Amazon.com. Also I really like the site Yesstyle, which sells clothes from Asia (but note, since clothes are made for Asian women the size tend to work on small or very small size, do not forget To read the actual measurements). Ebay can find some good finds too. Look for Mori Girl and vintage clothing, as the vintage appeal brand É Gunne Sax.
The fashion Mori Girls did not start in the streets of Japan, unlike many other Japanese clothes. It apparently started in cyberspace, as same-minded girls began to gather in an online community of girls with similar interests and tastes. Similarly, Westerners who are interested in this style come together in communities on places like LiveJournal.com and blog with picture messages on sites like tumblr.com. Photos of those dressing in the Mori Girl and the Yuru-Nachu style are becoming more common on Japanese street fashion sites such as tokyofashion.com. So those who are interested in learning more about this style and looking for inspiration for their own wardrobe can quite easily find out more.
Learn more about Mori Girls
One of the best sources for the girl mori look is online. There are online communities like this for Mori Girls at the Live Journal and blogs like morigirl.blogspot.com and mini blog posts on tumblr morigirls.tumblr.com. Do a search on your favorite search engine for "mori girls" and you'll find much more. Another place to learn more is books and magazines. These can be difficult to find in some countries like the United States. But if you're looking for online stores selling Japanese products, you can sometimes find them out there. Or you can often find them for sale on eBay too.
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